Nature's Way

Transforming an old brand into a modern responsive experience.

 
 

I teamed up with Organic Inc to re-design a new fully responsive site for Naturesway.com with the aim to give it both a functional and visual facelift.

Analyzing existing market research we found that touch points between customers and retailers occurred in a few key places:

When the customer was researching the drugs/vitamins at home and when he or she was in a pharmacy/drug store. 

We created an experience that supports the user during key research and buying decisions both at home and in the store.

As the lead UX designer, I created an entirely new experience including responsive interaction design paradigms and information architectures.

Partner: OrganicClient: Nature's Way, Launched: Spring 2014


- THE OLD NATURE'S WAY -


- VISUAL  DESIGNS -


- DESKTOP TEMPLATES -


- MOBILE / RESPONSIVE TEMPLATES -