Redesigning one of the entertainment industrys most popular website.
Hitfix.com is an entertainment website publishing entertainment news, events and the latest in pop culture. Their first website was launched in 2008 and in 2010 reached 1 million unique users per month.
In 2013, I joined up with design studio, Ordinary Kids, to redesign the website. Partnering with the visual design lead, we determined the current site was plagued with the age old of problem of trying to fit too much content "above the fold."
We created a templated system that made the website easier to scale, navigate and read.
Partner: Ordinary Kids, Client: Hitfix, Launched: Spring 2014